Alec Wilson is the co-founder and General Manager of the Dead Rabbit Resurrection Society. You may know him as Jeb Tesseract within the DRRS ecosystem, and I’ll refer to him by both names in this article. He has helped to lead the dead rabbits into the top 15 Cardano NFT projects of all-time by trading volume, in just two months. He also owns a small games company, loves to read and write, and has a strong affinity for treasure hunts and food trucks in Portland, Oregon.
My interaction with Tesseract began when I sent him a copy of our original story on the Dead Rabbit Resurrection Society requesting permission to use some images. He granted that permission and implied I could improve the piece with more details. He noted a few places where I could find more information, and I agreed to look into it further.
Tesseract was spot-on. The information I found not only gave me a new perspective on DRRS, but also led to more questions surrounding his role in creating the project.
Developing the Dead Rabbit Lore
Jeb told me the lore of the Dead Rabbit Resurrection Society developed out of conversations he had with his co-founder. He said, “The dead rabbits grew out of a bunch of early conversations with my co-founder and lead artist, Max. Aesthetically, we knew we wanted a range of traits, from 80s and 90s nostalgia to cyberpunk. From there I hit on the idea of a time-traveling clan of scavengers who lived in old abandoned subway tunnels.”
As a child of the ’80s myself, I was interested to learn more about the inclusion of so many 80s and 90s pop culture references in the art. He told me the 80s were “the golden age of trifles—a time when so many new fashions and cool gadgets were being invented.” He said, “People in the 80s thought they were emerging into modernity, with new-wave and synthesizers, bright clothing and rad hair, which in a way they were, but of course by today’s standards much of what was happening then seems innocent. A great decade for tech and fashion.”
He’s developed a lot of the lore but says the Tesseract family story and the world of the dead rabbits is just getting started. He told me he has “the macro story arc for their world, and I fill in details each time I write. I’m telling the story from 6 different perspectives currently, so there’s room for movement. We’d love to make a graphic novel during the next chapter of the project, incorporating our main antagonists, the Moles. We’ve also started producing audio-lore, which is a ton of fun. More of those are coming down the pipe.”
A Project That Helps Other Teams
A couple of the sections that Tesseract referred me to for additional research were written to help other creators. There’s a section of the DRRS discord set up to support creators, and it gives some great advice. This manifesto-esque collection of advice is astute. I myself will use it as a reference when I approach NFT projects about a story. Written by Tesseract, it talks about seeking projects to work with, how to approach them, and sets expectations. I wanted to know why a cofounder of such a successful project would be willing to help other teams be more successful. Of course, he pivoted away from his role while reinforcing the reason publishing this advice was necessary. He said:
“I think the main thing that new project creators would benefit from when it comes to collabs, is the recognition that they’re asking for an association between brands. Don’t approach bigger projects with a “here’s what you can do for me” attitude; instead, spend some time thinking about what you can do to help them create value in their community. This is no different from forging business relationships in other markets. If you’re the smaller project, recognize that you have to stand out from the crowd. The way to do that is by providing excellent materials, an organized approach, and value.” He also implores teams to be real about “aesthetic brand match.” He says creators should “Find the projects that seem to fit somehow with what you’re building.”
Tesseract also mentioned that collaboration depends heavily on the right timing. He reminds teams that “Especially when making collabs between bigger projects, it’s like brands partnering. The timing has to be right for both, and often this comes down to what each project’s schedule looks like. So even if two projects love each other and their communities, collaborations, and partnerships happen when you find that common opening in your delivery schedule.”
A Proper Warning for NFT Red-Flags
Tesseract and DRRS want to spread the word about the importance of due diligence when it comes to researching new projects. To that end, they have a section of their discord called “NFT Red Flags”. The section talks about more than just the usual DYOR style rundown on potential rug pulls. It is, in my opinion, a must-read for anyone new to CNFTs.
In this section of the team’s discord channel, they also take “news outlets” to the task. They lament the pay-to-play attitude some social media influencers have toward the NFTs they cover. In one passage, Tesseract is forthright about why the Dead Event, a worldwide scavenger hunt that played out in over 20 cities from Seattle to Chiang Mai, was not covered by any of the big channels for CNFTs, despite including video content from over 60 ecstatic Node-Key finders. He writes, “The reason for the silence is simple: We’re not paying them to talk. And we shouldn’t. Rather than paying people to report news that real news channels would love to get the scoop on, we’re simply building our own channel.”
They list many hype warning flags to watch out for as well. The info in these channels can help anyone in the industry from newb to seasoned veterans.
The Man Behind Jeb Tesseract
Because the team behind Dead Rabbit Resurrection Society has doxxed themselves, I was able to do a little bit of research on Wilson and his background. He lives in Portland Oregon and runs a gaming company called Dubious Merit Games. He’s a published author, loves to read, and has “a massive background in tabletop roleplaying games.” He also likes his local food truck scene.
Because the writing of the DRRS lore is fit and styled like a novel, I wanted to know more about Wilson’s writing background. When I asked about it, he said, “Oh wow. I love writing, it has been a passion of mine since I was about 12. I have a background in fiction, narrative non-fiction, songwriting, and technical writing. So in addition to a bunch of writing for grad school, I’ve written a fantasy novel, a narrative non-fiction book, a gaming resource book and about 200 songs. Nothing you’d have heard of unless you were active in the Portland music scene a long time ago.”
I asked him about the possibility of publishing a book about the Tesseract Family. He answered, “We’ll keep building the dead rabbits universe and we’ll see what opportunities arise.”
Of course, any writer is generally going to love to read as well. Wilson’s favorite genre is, of course, fiction. He told me that his favorite fantasy novels of all time are “The LOTR trilogy, Wind in the Willows, Huckleberry Finn, and more recently, Jonathan Strange and Mr. Norrell.” He also reads non-fiction and said “The Art of Fiction by John Gardner is outstanding.”
Training for the DRRS Scavenger Hunts His Entire Life
Wilson has been putting on Scavenger hunts for years, all over the west coast. It’s a passion. He told me that he loves “the thrill of the chase. I wish I’d come to Forrest Fenn’s treasure hunt earlier than I did—the dude hid 2M of gold in the Rockies in Wyoming” and that “it took over ten years for someone to find, based on a poem he wrote. It doesn’t get better than that.”
Wilson also sees a confluence in scavenger hunts and fiction. He says, “I read somewhere that the purpose of good fiction is to provide a reality that is preferable to everyday life. It’s the same with treasure hunts. You get a burst of adrenaline, not just when you find something hidden, but when you commit to looking for it.”
It’s obvious he’s taken that to heart during the development of DRRS. Wilson said “The Node Key section of the Dead Event was a blast to put on, and we’ll do it again, on a larger scale. I love being able to make something that adds excitement to people’s lives. The Hunt for the Rabbit Ronin did this in a different way, and the Dead Hideouts section of the Dead Event will take it to another level.”
Food Trucks, and Fighting Bears in Submarines
The Dead Rabbit Resurrection Society website lists one of Tesseract’s favorite things as the Portland food truck scene. I asked him for a recommendation and he told me that when I come to Portland to look out for “Poblano on 42nd and Belmont for a kick-ass carnitas plate.” and followed it up by recommending “Montage on 12th and Madison for spicy Cajon alligator pasta.”
My final question was based on some of the humor articles that Wilson has written in the past. So I asked and he answered, giving me probably the best advice I’ve ever received on how to defend yourself from a Grizzly Bear attack, at least on a submarine:
“Grizzly bears are extremely difficult to manage once they get aboard submarines. Forcing them up the ladder and out the hatch is nigh impossible due to their shape, so it is usually best to strike a bargain. Many bears respond well to the promise of salmon. For this reason, it is a good idea to rub a bit of salmon on yourself before treating with bears.”
My Take On Alec Wilson, AKA Jeb Tesseract
I’m happy I was given the opportunity to get to know Alec a little better. He’s a kind soul who wants to help others. He’s a prolific storyteller and seems to have built his life around having fun at his job. Wilson and his team have created a community as strong as any in the CNFT universe. He and the other leaders have produced great artwork, a great back story that is still developing, a unique roadmap, and a work ethic that’s made them one of the top performing collectibles on the Cardano scene.
Wilson even took the time to make sure I understood the mission statement for the project. It’s more than just a PFP that gives holders access to great scavenger hunts. The Dead Rabbit Resurrection Society aims to do their part to help evolve the entire CNFT ecosystem toward mass adoption, growing from hype into value.